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21 USC CHAPTER 23 - NATIONAL YOUTH ANTI-DRUG MEDIA

CAMPAIGN 01/06/03

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TITLE 21 - FOOD AND DRUGS

CHAPTER 23 - NATIONAL YOUTH ANTI-DRUG MEDIA CAMPAIGN

.

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CHAPTER 23 - NATIONAL YOUTH ANTI-DRUG MEDIA CAMPAIGN

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Sec.

1801. Requirement to conduct national media campaign

(a) In general.

(b) Local target requirement.

1802. Use of funds.

(a) Authorized uses.

(b) Prohibitions.

(c) Matching requirement.

1803. Reports to Congress.

1804. Authorization of appropriations.

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21 USC Sec. 1801 01/06/03

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TITLE 21 - FOOD AND DRUGS

CHAPTER 23 - NATIONAL YOUTH ANTI-DRUG MEDIA CAMPAIGN

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Sec. 1801. Requirement to conduct national media campaign

-STATUTE-

(a) In general

The Director of the Office of National Drug Control Policy (in

this chapter referred to as the ''Director'') shall conduct a

national media campaign in accordance with this chapter for the

purpose of reducing and preventing drug abuse among young people in

the United States.

(b) Local target requirement

The Director shall, to the maximum extent feasible, use amounts

made available to carry out this chapter under section 1804 of this

title for media that focuses on, or includes specific information

on, prevention or treatment resources for consumers within specific

local areas.

-SOURCE-

(Pub. L. 105-277, div. D, title I, Sec. 102, Oct. 21, 1998, 112

Stat. 2681-752.)

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SHORT TITLE

Pub. L. 105-277, div. D, Sec. 1(a), Oct. 21, 1998, 112 Stat.

2681-751, provided that: ''This division (enacting this chapter and

section 7144 of Title 20, Education, and enacting provisions set

out as notes under this section, section 1703 of this title,

section 6301 of Title 20, and section 3751 of Title 42, The Public

Health and Welfare) may be cited as the 'Drug Demand Reduction

Act'.''

Pub. L. 105-277, div. D, title I, Sec. 101, Oct. 21, 1998, 112

Stat. 2681-752, provided that: ''This subtitle (subtitle A (Sec.

101-105) of title I of div. D of Pub. L. 105-277, enacting this

chapter) may be cited as the 'Drug-Free Media Campaign Act of

1998'.''

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21 USC Sec. 1802 01/06/03

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TITLE 21 - FOOD AND DRUGS

CHAPTER 23 - NATIONAL YOUTH ANTI-DRUG MEDIA CAMPAIGN

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Sec. 1802. Use of funds

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(a) Authorized uses

(1) In general

Amounts made available to carry out this chapter for the

support of the national media campaign may only be used for -

(A) the purchase of media time and space;

(B) talent reuse payments;

(C) out-of-pocket advertising production costs;

(D) testing and evaluation of advertising;

(E) evaluation of the effectiveness of the media campaign;

(F) the negotiated fees for the winning bidder on request for

proposals issued by the Office of National Drug Control Policy;

(G) partnerships with community, civic, and professional

groups, and government organizations related to the media

campaign; and

(H) entertainment industry collaborations to fashion antidrug

messages in motion pictures, television programing, popular

music, interactive (Internet and new) media projects and

activities, public information, news media outreach, and

corporate sponsorship and participation.

(2) Advertising

In carrying out this chapter, the Director shall devote

sufficient funds to the advertising portion of the national media

campaign to meet the stated reach and frequency goals of the

campaign.

(b) Prohibitions

None of the amounts made available under section 1804 of this

title may be obligated or expended -

(1) to supplant current antidrug community based coalitions;

(2) to supplant current pro bono public service time donated by

national and local broadcasting networks;

(3) for partisan political purposes; or

(4) to fund media campaigns that feature any elected officials,

persons seeking elected office, cabinet level officials, or other

Federal officials employed pursuant to section 213 of Schedule C

of title 5, Code of Federal Regulations, unless the Director

provides advance notice to the Committees on Appropriations of

the House of Representatives and the Senate, the Committee on

Government Reform and Oversight of the House of Representatives

and the Committee on the Judiciary of the Senate.

(c) Matching requirement

Amounts made available under section 1804 of this title should be

matched by an equal amount of non-Federal funds for the national

media campaign, or be matched with in-kind contributions to the

campaign of the same value.

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(Pub. L. 105-277, div. D, title I, Sec. 103, Oct. 21, 1998, 112

Stat. 2681-752.)

-CHANGE-

CHANGE OF NAME

Committee on Government Reform and Oversight of House of

Representatives changed to Committee on Government Reform of House

of Representatives by House Resolution No. 5, One Hundred Sixth

Congress, Jan. 6, 1999.

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21 USC Sec. 1803 01/06/03

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TITLE 21 - FOOD AND DRUGS

CHAPTER 23 - NATIONAL YOUTH ANTI-DRUG MEDIA CAMPAIGN

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Sec. 1803. Reports to Congress

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The Director shall -

(1) submit to Congress on an annual basis a report on the

activities for which amounts made available under section 1804 of

this title have been obligated during the preceding year,

including information for each quarter of such year, and on the

specific parameters of the national media campaign; and

(2) not later than 1 year after October 21, 1998, submit to

Congress a report on the effectiveness of the national media

campaign based on measurable outcomes provided to Congress

previously.

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(Pub. L. 105-277, div. D, title I, Sec. 104, Oct. 21, 1998, 112

Stat. 2681-753.)

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21 USC Sec. 1804 01/06/03

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TITLE 21 - FOOD AND DRUGS

CHAPTER 23 - NATIONAL YOUTH ANTI-DRUG MEDIA CAMPAIGN

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Sec. 1804. Authorization of appropriations

-STATUTE-

There is authorized to be appropriated to the Office of National

Drug Control Policy to carry out this chapter $195,000,000 for each

of fiscal years 1999 through 2002.

-SOURCE-

(Pub. L. 105-277, div. D, title I, Sec. 105, Oct. 21, 1998, 112

Stat. 2681-753.)

-SECREF-

SECTION REFERRED TO IN OTHER SECTIONS

This section is referred to in sections 1801, 1802, 1803 of this

title.

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