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L A B O R A T O R I O D E N E G O C I A C IO N
1.- Reconocer el conflicto planteado. Metodología simple de análisis
Vidival está generando perdidas en los últimos 4 años y tiene la oportunidad d ampliar su mercado mediante exportaciones de sus productos, a través de Rosiña Trading Company. A Rosiña le conviene negociar, puesto que ellos en la actualidad no están manejando la línea de productos enlatados, presentándose una oportunidad para ellos, ya que años anteriores trabajaron con la competencia de Vidival, teniendo manejo y experiencia con esos productos.
P R O C E S O D E N E G O C I A C I O N
1.- cuales son nuestros intereses?
VIDIVAL
ROSIÑA
Aumentar la rentabilidad y disminuir el endeudamiento de esta
Ampliar la oferta de productos exportados
Generar liquides
Mantener la imagen de la marca
Insertar los productos en el mercado extranjero
2.-Cuales son nuestrs alternativas en la negociación
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Enviado por: Nicole Idioma: castellanoPaís: Chile